The Shop Project
Known for high-end interior design services, the client wanted to create an e-commerce platform to sell home accessories and small furnishings. The challenge was to define the target audience, differentiate from large retailers, and create a user-friendly shopping experience that aligns with the brand’s values: quality, longevity, and style.
Client
The Shop Project
Services
Web designs
ADA accessibility
Summary
Mission
The project needed to find a unique space in the market while competing directly with larger, established brands.
My contribution
As the lead UX designer, I developed design principles around minimalism, ensuring the site feels like a curated shopping experience.
Impact
The project successfully identified and addressed a critical user pain point regarding product visualization, improving the e-commerce experience for The Shop Project’s target audience.
Life insurance made effortless
Created a sitemap and user flow, ensuring easy navigation from email campaigns to product pages with rich multimedia (images and video).
Introduced a solution often used in fashion ecommerce but not commonly in furniture: incorporating videos in product galleries to show product details and scale in a real-life setting.
